Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Probably the most influential style homes on the earth. Its world wide achievements wasn't designed by classic internet marketing or mainstream traits, but by way of a bold philosophy: obstacle the norm, split conventions, and Allow originality communicate louder than recognition. This unconventional approach turned the inspiration for CDG’s throughout the world expansion.
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CDG acquired Global attention by presenting apparel that turned down traditional Concepts of splendor. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the interest of global trend editors and buyers early inside the eighties.
This world visibility strengthened the CDG Hoodie name and attracted loyal shoppers from every corner of the planet.
The 1995 "Snooze" assortment consisted of striped pajamas "bearing prints of identification quantities and marks of military services boot prints".[30] Contemporaneous media coverage juxtaposed photos of the collection with photographs taken at Auschwitz focus camp, plus the controversy been given Intercontinental protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started out in Tokyo by Rei Kawakubo in 1969 and proven as a business in 1973. The brand name's name was inspired by Françoise Hardy's 1962 music "Tous les garçons et les filles", significantly from the road "Comme les garçons et les filles de mon âge" ("much like the boys and girls my age").
The 2006 autumn/winter selection addressed the principle on the persona,[15] the different ways to existing just one's self to the globe. Fusing tailor-made menswear with feminine elements which include corsets and flower printed gown fabrics, Persona was Yet another collection that put together the feminine Together with the masculine.
CDG developed a powerful distribution process by putting its goods in major luxury retailers like Dover Road Industry, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the brand name access to elite shoppers globally whilst preserving its inventive integrity.
In 2017, the business released a fresh fragrance, Concrete, and marked its start inside the US with a evening meal curated by the artist and chef, Laila Gohar.
Every single shop was intended as an artistic Room, maximizing CDG Hoodie's popularity for innovation and presenting consumers an immersive retail practical experience.
Using the rise of shopping online, CDG expanded its reach by giving collections via official and partnered e-commerce platforms. Social websites and manner communities helped unfold the model’s id, making pieces much like the Enjoy Coronary heart tees and Converse sneakers viral globally.
The CDG x Converse Chuck Taylor grew to become Among the most regarded sneaker collaborations in the world, aiding CDG get to Comme Des Garcons world wide mainstream visibility though being true to its edgy creativity.
Comme des Garçons’ runway exhibits in Paris are legendary. Kawakubo’s theatrical presentations, frequently much more like art installations than style exhibits earned globally media coverage, reinforcing the brand's reputation for groundbreaking creative imagination.
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The corporation also makes a line of agendered fragrances, almost all of which can be unconventional on the planet of perfume and aligned with the kinds of its garments.[six]